Levi's has announced the launch of its most sustainable jeans ever, representing more than five years of research in circular denim design. The garment has been made with organic cotton and Circulose, a new breakthrough material made from worn-out jeans. Circulose marks a significant milestone in the fashion industry’s transition to circularity. Its like-for-like fiber input means the garment can itself be recycled through an existing chemical recycling processes.

The new jeans will be available as part of Levi's Wellthread line in the 502 for men and High Loose for women.