Formula One World Champion, Lewis Hamilton is collaborating with hospitality organisation The Cream Group and investors including UNICEF Ambassador and early backer of Beyond Meat, Tommaso Chibra to launch a new concept, Neat Burger. This will be the first international plant-based burger chain. 

Neat Burger will serve unique patties, specially created by their team of chefs in collaboration with Beyond Meat, a plant-based meat alternative, which forms the basis for the burgers.

The chain will also stock Just Water, the eco-conscious brand launched by Jaden Smith in 2018, as well as ethical Lemonaid sodas and dairy-free, soft serve, coconut, and soya-based milkshakes and plant-based alcoholic refreshments in the shape of Toast Ale.

The first store will open on 2 September. To keep up to date visit neat-burger.com.