Liberty has announced the appointment of Rhea Cartwright to lead the Beauty Buying for the iconic London department store, representing an exciting shift in strategy for the ever-evolving market. Rhea is a strategic partner specialising in brand strategy and development, marketing and growth. A thought-leader in beauty, she's consulted behind the scenes for prestigious global beauty brands bringing her strategic mindset, cultural literacy and creative intuition. Rhea was previously a beauty director, writing for leading publications such as Vogue, The Zoe Report, Refinery29, Marie Claire and Net-A-Porter.

“I’m thrilled to be joining such an iconic store that has long been at the forefront of beauty discovery and has put so many brands on the map. I’m committed to ensuring that we have a world-class brand and service proposition that not only quenches the curiosity of our existing customers but also appeals to new customers and brand partners too. The market has an unmatched appetite for beauty and our job now is to continue to rethink retail and demonstrate our long-term vision across the entire Liberty ecosystem. “ - Rhea Cartwright.