London department store Liberty and the HIV prevention charity, MTV Staying Alive Foundation have teamed up to design a brand new T-shirt collection that uses a 1960s Liberty archive design to represent the unique heritage of Liberty, combined with vibrant colours to give it a contemporary modern twist. Profits from the T-shirt, available from today in store and online (£20 with 50% profits going to the charity) at Liberty will help to support the charity, which educates and empowers young people around the world to protect themselves against HIV. Celebrities including Laura Whitmore, Lilah Parsons, Lisa Snowdon and Nadine Coyle have come together to support the charity collaboration.
 

Contact

Liberty in 'in-house PR'
MTV Staying Alive Foundation in 'charities'