Today, luxury department store Liberty London unveils its first ever ready-to-wear line under its own brand, Liberty London Collection, which will appear in-store in October 2019.

Liberty London Collection sees the introduction of newly appointed Head of Design, Holly Marler. Holly was formerly at Temperley and Alexander McQueen, under Lee McQueen. The collection was designed in our London based in-house studio and will consist of four seasonal drops per year: Spring, Summer, Autumn and Winter. Going forward, all categories of Liberty London including home and accessories will be designed to exist as complete seasonal collections under the design direction of Marler. The Spring Collection draws inspiration from influential female surrealist artists from the 30s and the ‘total unconformity and liberty’ of the Bloomsbury set. The designers explored Liberty’s extensive archive of over 45,000 prints, re-imagining historical designs into a brand-new forty-five-piece collection. 

Evening and day dresses, skirts, jackets, two-pieces, shirts, robes and knitwear have been created using the finest Liberty silk, its signature Tana Lawn cotton and have been adorned with our 1950s Liberty ‘L’ design taken from the archive. Charming unfinished elements, including reversed ‘Liberty Silk’ ribbon running alongside trompe l’oeil detailing complement sequin embroidery, tiered ruffles and Liberty’s first ever lace.