East of Eden has announced that it has been appointed to handle the UK press and influencer engagement for Lifejacket Skin Protection. The brand has a mission to stop men from getting skin cancer. It will launch this summer with a range of skin protection products and stylish UPF 50+ clothing and accessories. All pieces are designed for men to wear when training outside with lightweight fabrics. 

Lifejacket Skin Protection is also launching with a range of skincare products including Daily Protection Moisturiser, Daily Repair Moisturiser, High SPF 30 Protection Sun Gel, Very High SPF 50+ Protection Sun Gel and convenient sachet packs.