Health and beauty brand owner and marketer Lifes2good has appointed Vicky Metcalfe as Global Group Marketing Director. Vicky will lead the company’s corporate and brand marketing strategy, communications, external affairs and commercial activities. With over 20 years marketing experience gained from working in the UK with blue chip giants such as Unilever and Alberto-Culver Ltd, Vicky brings international personal care brand development expertise having worked on household brands including Tresemme, Sunsilk, VO5, Axe, Andrelon and  Brylcreem. In her new role, Vicky will develop and drive strategic marketing planning and leadership to support ambitious global business growth as well as lead product development and communications. At Lifes2good, Vicky will be responsible for conception and roll out of innovative new marketing strategies for the company’s brand portfolio as well as devising new brand concepts to drive Lifes2good’s global brand equity. 

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Lifes2Good in 'beauty, fragrance, grooming & health'