San Francisco-based global lifestyle brand Allbirds has appointed Aisle 8 to handle its strategy and communications in the UK. Founded in 2016 by Tim Brown and Joey Zwillinger, the brand is a certified B Corp and carbon-neutral company offering footwear and apparel. Laser-focused on carbon reduction and harnessing the often overlooked superpowers of natural materials, Allbirds is continuing to redefine what it means to be a sustainable company. Aisle 8 will support the brand with its pioneering launches, day-to-day PR and UK specific activity.