Make Waves has launched and appointed Lephyr to handle the UK PR strategy with immediate effect. Make Waves is an eco-conscious lifestyle brand, that is bringing to market design-led products with a purpose, challenging the belief that people have to compromise quality, performance or convenience to be sustainable. Make Waves’ mission is to offer inclusive solutions that facilitate premium sustainable swaps in our everyday lives and encourage a change in consumer behaviour. Launching in August 2023, Make Waves has announced the launch of a refillable deodorant that has both antiperspirant and natural capsules

In the UK, Lephyr will assist with raising brand awareness and positioning whilst utilising product USP to align with the Make Waves brand ethos. Lephyr will be working collaboratively with the Make Waves team to develop the UK PR strategy to engage the new Make Waves community. Lephyr will be working closely with journalists and influential brand advocates to editorially tell the brand story.