Holistic lifestyle brand The Beddha has announced the launch of its Say Om Project, a new initiative that will publish inspiring stories from women around the world on its website and platforms. The project's aim is to encourage women from varying backgrounds, cultures and age groups to share their personal experience of how they began to live a more conscientious, mindful life.

To celebrate the launch of the project, The Beddha has designed a t-shirt, which says "Say Om, Open, Enjoy and Join."