Crack the Digital Code is a new lifestyle and human branding consultancy founded by Lenka Gourdie on the theory that there was a code to crack; that there was a reason why certain brands were hotter than others in competitive markets. Crack the Digital Code will be working with brands across publishing, fashion, food, drinks and lifestyle and will take advantage of lifestyle and human branding by putting the customer first. Lenka comments: “The key strategy focuses on creating a brand ethos that sells an identity, or an image, rather than a product and what it actually does, engages a customer emotionally by creating a hook that connects them and builds a community around the brand. Creative online content, engaging social media strategy and engaging campaigns are a part of building lifestyle and human brands.” 

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Crack the Digital Code in 'PR consultancies'