European fashion chain Lindex has announced that as part of its circular transformation and sustainability promise to make a difference for future generations it is launching Second Hand. By piloting a new circular business model, Lindex aims to prolong the lifetime of clothes together with its customers. In the pilot, Lindex has launched a take-back programme for its baby and kids outerwear, where customers can send in pieces and receive a reward. The collected pieces will then be sold in a few selected Lindex stores in Sweden. 

In collaboration with a local partner in Norway, selected womenswear pieces that have been handed in by customers will be sold in the newest Lindex store in Oslo Byporten. The curated second hand will feature long time favourites from the Lindex collections and design collaborations. 

By exploring circular business models, Lindex aims to reduce the CO2 emissions in its entire value chain by 50 % by 2030.