ZPR has been appointed to handle the press and publicity for Always Aliza, the new lingerie range by retailer JD Williams. Always Aliza is the first lingerie collection specifically designed to fit and flatter the over 50s' figure, combining sexy styles and a palette suited to the mature silhouette. Additionally, 62 year old supermodel Marie Helvin has been announced as the face of the range. The iconic 1970s model and former wife of David Bailey has modelled the new 13 piece lingerie collection of bras, basques and briefs featuring lace panelling and floral prints. The new collection launches 1 July in bra sizes B-F and briefs in 12-32 at JDWilliams.co.uk, with prices starting from £14.  

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Always Aliza (JD Williams) in 'fashion & accessories'