Park PR has been appointed to handle the press and publicity for new brand, Nudea. Launching this month, Nudea, is a fit-centric intimates brand offering expertly crafted, comfortable lingerie that fits without compromising on a feminine aesthetic. Appealing to modern-minded women, Nudea offers a wide size range, neutral, contemporary colour palettes and hero styles.

Nudea’s online fit quiz has been created with intelligent algorithms to recommend fit taking into account current fit issues, bust shape and height. Additionally, Nudea’s bespoke measuring tape measure revolutionizes the way women can measure themselves, ultimately empowering women to fit themselves as and when they need to.

Nudea Creative Director and Co-Founder, Sophie Morgenthaler, adds: “Nudea’s mission is simple: to create beautifully crafted, functional underwear that not only fits and looks better, but can be worn throughout the day without compromising on comfort. By marrying the best new high-performance technology fabrics, lightweight hardware and bonding techniques with a design-led aesthetic, we are delivering smooth, invisible and lightweight finishes across Nudea’s debut collections.”