Lucky 8 PR has been appointed to handle the press and publicity for new lingerie label Beija Flor. Launching in January 2016 Beija Flor Lingerie is the first direct to customer label from leading lingerie design and manufacturer Aura Lingerie. Mid to high premium in price, the brand is directed at women that appreciate design-led brands with a clean, modern, minimum fuss aesthetic. Based on a brand ethos that ?one style does not fit all' the AW16 collection ?Without Exception' is divided into nine mini collections each with three different bra styles. Prices start from £45 for bras, and £18 for thongs and briefs, retailing online at BeijaFlorLingerie.com.

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Beija Flor in 'fashion & accessories'