The Little Mistress Group has launched a permanent direct-to-consumer and business-to-business selling space at its Brick Lane HQ. Little Mistress Group will be dedicating 2,500sq ft ground floor space of its 8,000sq ft London head office to its new Try and Buy initiative, where B2C and B2B customers can preview and shop from the current collections of the group’s own brands; Little Mistress, Girls on Film, Paper Dolls and Outrageous Fortune. The group will also showcase some partner brands from October including Turkish brand, Trendyol with Little Mistress Group appointed as its UK distributor.