British girl band, Little Mix has announced the launch of their first ever cosmetics brand, LMX by Little Mix, developed in collaboration with leading beauty industry innovators, SLG.

Perrie, Leigh-Anne, Jade and Jesy have channelled everything they know and love about cosmetics and beauty into their brand, creating a sophisticated collection with meticulous consideration paid to every shade selection, formulation texture and look in the range. LMX products are designed to empower and are created for confidence and self-expression.

Featuring high-performance, heavily-pigmented formulations that suit every skin tone, highlighters, velvety matte lips and high-impact colours, products from the LMX by Little Mix range will be available from September in Boots and selected retailers across the UK.

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