Beauty SEEN has been appointed to handle UK PR communications for haircare brand, Living Proof. The agency will support UK Communications Director, Zoe Shaw, who will now oversee PR for Living Proof as well as Murad skincare. Living Proof takes a refreshing approach to haircare, positioning themselves as true problem solvers for the biggest beauty challenges and hair needs.

The brand’s founders themselves are hairstylists, who, fed up with the limitations of conventional products, teamed themselves with scientists from outside the beauty industry (with no preconceived notions of what can and can’t be done). The result: twenty patents, 140 awards to-date and a product portfolio designed to get visibly healthier hair and styles that last; focusing on longer-term hair benefits, as well as instant fix hits.