L'Occitane has acquired the majority stake in Sol de Janeiro, an innovative leader in the global prestige body care market. Sol de Janeiro was founded in the USA in 2015 and uses ingredients sourced sustainably in Brazil. It offers a range of body and hair care products and fragrances and is described as one of the fastest-growing premium beauty brands in North America. Sol de Janeiro is commercialised via its own e-shop and at select retailers worldwide.

Sol de Janeiro joins the L'Occitane group alongside brands such as  L'Occitane en Provence, Melvita and Elemis.