L'Occitane has announced that it has partnered with Plastic Odyssey, a three-year expedition sailing 40,000 miles, with 30+ stopovers worldwide. On the Plastic Odyssey vessel is a plastic recycling point, which will generate power as it sails an expedition along 33 of the most polluted coasts of Latin America, Africa, and Asia. It will collect, sort, and recycle plastic whilst on board. 

To raise awareness and generate extensive funding for the Plastic Odyssey expedition, on 30 August L'Occitane is launching Green Day. The brand will donate £10 from any refill sold on the day to the partnership to fund Plastic Odyssey's expedition and educational resources.