The Collaborative Store is a new London-based pop-up concept, launching on Redchurch Street, Shoreditch for five weeks from 26 August to 30 September. Curated by Elena Todary, Director of both FL Agency and label AV by Adriana Voloshchuk, along with Marianna Molchanova, founder of Amaka Design House and co-founder of brand LUBIMENYA, The Collaborative Store offers like-minded independent womenswear, accessories and lifestyle designers, in a one-stop shop. The aim is to create an experience influenced by the flow of culture, rather than the trends of the fashion industry, where every product has a story. Brand participating include: Lithuanian contemporary womenswear brand D.EFECT (pictured above); eyewear brand Finlay & Co; jewellery brand Maya Magal; legwear brand My Love My Leggings; fashion label Paper London; Russian contemporary womenswear designer Runa; jewellery brand Tada & Joy; Bow ties and accessories brand Velsvoir; as well as exclusive items from womenswear brand ÁERON; womenswear brand AV by Adriana Voloshchuk; jewellery brand Myia Bonner; homeware brand BOCOCO; and leather bag brand London Edit, to name a few.  

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The Collaborative Store in 'fashion & accessories'