The British Fashion Council (BFC) has announced today that it will move its two bi-annual events, London Fashion Week and London Fashion Week Festival to join London Fashion Week Men’s at The Store Studios, located at 180 Strand, WC2.

As part of the move, the event formerly known as London Fashion Weekend will be renamed London Fashion Week Festival and will give the public the opportunity to celebrate fashion over a period of ten days, twice a year, in February and September. This is to recognise the BFC’s ongoing commitment to building consumer engagement with British designers and has been at the core of the organisation’s strategy since the first edition of London Fashion Weekend which took place in 1998. 

The London Fashion Week Festival will enable those in the industry (designers, retailers, culture institutions, industry partners) to engage with consumers and high-net worth individuals. It will do this through digital engagement and events throughout the city. The main focus of the London Fashion Week Festival is a ticketed event at The Store Studios, 180 Strand. The event gives access to catwalk shows, talks and a unique shopping experience, where designers and their teams host curated pop-up shops, from over 150 international and British brands.

Events at The Store Studios: London Fashion Week Men’s: 6-9 January 2017; London Fashion Week: 17-21 February 2017; London Fashion Week Festival: 23-26 February 2017. Tickets for the first London Fashion Week Festival at The Store Studios will go on sale from 1 November. Online registration for press and buyers for London Fashion Week Men’s January 2017 and London Fashion Week February 2017 is now open. 

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British Fashion Council in 'in-house PR'