London Gatwick, the UK’s second largest airport, has appointed Brands2Life as its retained consumer PR agency following a competitive pitch. The agency’s remit is to boost awareness of the ongoing £1 billion transformation of Gatwick. The airport now boasts state-of-the-art security, big name restaurants and retailers such as Jamie’s Italian and Victoria’s Secret, and is a gateway to an increasing number of long-haul destinations. The appointment comes as Gatwick goes head-to-head with Heathrow for the UK’s next runway, with the Government expected to make an announcement by the end of the year. Brands2Life’s integrated communications strategy is designed to dramatise and differentiate the Gatwick experience. Specific elements of the programme will include highlighting the airport’s proximity and transport links to London, and building its credentials with business travellers. 

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Gatwick Airport in 'travel, locations & venues'