Date Posted: Wednesday 13th February 2019
Aisle 8 has been appointed to handle the PR and communications for expert haircare brand, London Labs. Following the successful sale of the company, BECCA Cosmetics, to Estée Lauder in 2016, Steven Schapera has partnered with Defaf Alamri in founding an exciting new concept: London Labs, Skincare for Hair. The brand seeks to merge skincare science with haircare and a definitive “no make-up look” for hair. Following the brand’s launch 18 months ago, London Labs is stocked in key retailers such as Liberty London, La Bon Marche, Urban Outfitters US (online) and KaDeWe, with plans for further expansion later on this year.