PHA Media has been appointed by pro-age make-up brand Look Fabulous Forever to manage its 2016 UK communications. PHA has been tasked with raising awareness of the brand’s core values, and targeting mature women with a message that is pro-age rather than anti-age. Tricia Cusden, now 68, founded Look Fabulous Forever in 2013 having become frustrated with the lack of beauty products available specifically for more mature skin.
 
The six-month campaign will focus on strategic feature placement and journalist reviews, as well as profiling the business and ensuring founder and creator of the brand Tricia Cusden is positioned as a major player in female entrepreneurialism, particularly among older women.

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Look Fabulous Forever in 'beauty, fragrance, grooming & health'