Mercer Keeble PR has been appointed to handle the press and publicity for Look Mate, the sock brand for men and women. Mercer Keeble will oversee the day-to-day press office, individual collaboration launches and any events.

Look Mate was founded in early 2015 by accountant and entrepreneur Vahan Hovhannisyan and his brother with the aim to work with aspiring and inspiring creatives to create a product that delivers high quality to an everyday item. Look Mate has worked with names such as designer Daniel Triendl, creative David Harutyunyan, the Spanish illustration duo Cachete Jack, art director and graphic designer, Daniel Forer, illustrators Gabriela Del Velle and Louise Lockhart and industrial designer and engineer Nick Rawcliffe. Every pair of socks is produced to high standards of craftsmanship from combed cotton and arepriced at £10 per pair.

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Look Mate in 'fashion & accessories'