L’Oréal has announced that it has signed an agreement with Natura &Co to acquire Aēsop, the Australian luxury beauty brand. The proposed transaction values Aēsop at an enterprise value of USD 2.525 billion. Created in 1987, Aēsop is world widely renowned for its skin, hair and body products. With its signature amber packaging, plant-based ingredients, sustainable vegan formulations, and its bespoke customer service, Aēsop has evolved into a global super brand available across luxury retail, beauty, and hospitality locations around the world. Aēsop currently operates around 400 points of sale across the Americas, Europe, Australia, New Zealand, and Asia, with a nascent footprint in China where the first store opened in 2022. The brand posted sales of USD 537 million in 2022.