BEAUTY
L'Oréal acquires indie brand Youth to the People
Date Posted: Thursday 9th December 2021
L'Oréal is acquiring the indie, L.A.-based skincare brand Youth to the People. The Los Angeles-based brand focuses on skincare products containing superfood ingredients, cold-pressed extracts and natural botanicals. The financial terms of the acquisition have not yet been disclosed. Youth to the People was founded in 2015 by cousins Greg Gonzalez and Joe Cloyes. The brand is sold through omnichannel distribution in the U.S., Canada, Australia and some European markets.
CONTACTS
L'Oréal Consumer Products Division in 'PR Companies'
Youth to the People (YTTP) in 'Brands'