Beauty company L’Oréal has announced an important change to one of its divisions, L’Oréal Active Cosmetics, will now be known as L’Oréal Dermatological Beauty. Home to pioneering dermatological brands such as La Roche Posay, Vichy, CeraVe, SkinCeuticals and Decléor, the new identity will roll out globally.

This new name will stand more clearly for the division’s purpose:

• A L’Oréal Division with complementary dermatological brands both on the pathological and aesthetic front.
• A Division with an inspiring mission: Pioneer Health and Beauty to bring the world sustainable and life-changing dermatological solutions to all.  
• A Division that accompanies healthcare professionals to change people’s lives and increase access to skin health.