Date posted on DIARY directory: Wednesday 10th March 2021
L'Oréal has announced its commitment to transform its research & innovation through adopting a Green Sciences approach. By 2030, 95% of the brand's ingredients will be derived from renewable plant sources, abundant minerals, or circular processes, and 100% of formulas will be respectful of the aquatic environment. The Group will draw on recent advances in Green Sciences to enable the sustainable cultivation of ingredients and extract the best that nature has to offer through cutting-edge technological processes.
In an online statement, L'Oréal has said that this move comes at a time when "protecting the planet is an absolute necessity, and the Covid-19 pandemic is driving a heightened demand for products that are both good for health and safe for the environment. It is against this backdrop that L’Oréal is opening a new chapter in R&I by making nature a driving force in creating renewable alternatives to petroleum-based ingredients."
TRY US
The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.
Get in touch to discover how DIARY directory membership would benefit you.
