Date Posted: Wednesday 2nd March 2016
L'Oréal Paris has joined the French Federation of fashion Read-to-Wear Couturiers and Fashion Designers to become the official partner of Paris Fashion Week, taking place now until 9 March. The hair and make-up artists of L'Oréal Paris will be working behind the scenes at the fashion shows, while the brand's beauty squad will put their expertise to work for both prestigious labels and young talents presenting their collections. On 8 March, the brand will be hosting The Red Obsession Party, which will include the worldwide avant-premiere of L'Oréal Paris' new film, directed by Bruno Aveillan.
L'Oréal Paris in 'in-house PR'
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