L'Oréal Paris has announced the launch of its La Vie en Rose lipstick collection, created to offer every woman her tailor-made pink, each inspired by one of the brand's spokespeople and composed by its colour designer Eva Yean. The collection includes: Eva (peach pink, pictured above), Liya (grenadian pink), Blake (orangey pink), Naomi (tea pink) and Helen (nude pink). The formula is infused with micro fragments of mother-of-pearl combined with velvety pigments that result in a velvet-matte textured lipstick. The launch campaign features John Legend, reinterpreting the song La Vie en Rose. The L'Oréal Paris La Vie en Rose collection will be available nationwide from 1 October, priced at £6.99 each.  

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L'Oréal Paris in 'beauty, fragrance, grooming & health'