Date Posted: Thursday 3rd June 2021
It has been reported that L'Oréal is partnering with social media platform TikTok to test e-commerce. Customers in the UK and Ireland will now be able to purchase products through the app for L'Oréal's Garnier and NYX Professional Makeup brands, as well as through creator-driven content.
“Social commerce is truly the next frontier for beauty sales, after live streaming and live shopping,” said L’Oréal UK & Ireland’s CMO Lex Bradshaw-Zanger.
CONTACTS
TikTok in 'Brands'
Garnier in 'Brands'
NYX Professional Makeup in 'Brands'
L'Oréal Consumer Products Division in 'PR Companies'