L’Oréal Professionnel has announced that British fashion icon Alexa Chung is its new International Spokesperson for 2018. A fashion designer, TV presenter, model, creative consultant and writer, Alexa Chung is one of the most recognisable style icons of her generation and her effortlessly chic style strongly resonates with L’Oréal Professionnel’s fashion and Parisian anchorage. Alexa Chung will embody two key L’Oréal Professionnel launches: Parisian Nudes, the brand’s new Parisian chic hair colour collection, and Pro Fiber, the brand’s star long-lasting hair repair range that will be renovated in 2018.