L'Oréal has announced its commitment to transform its research & innovation through adopting a Green Sciences approach. By 2030, 95% of the brand's ingredients will be derived from renewable plant sources, abundant minerals, or circular processes, and 100% of formulas will be respectful of the aquatic environment. The Group will draw on recent advances in Green Sciences to enable the sustainable cultivation of ingredients and extract the best that nature has to offer through cutting-edge technological processes. 

In an online statement, L'Oréal has said that this move comes at a time when "protecting the planet is an absolute necessity, and the Covid-19 pandemic is driving a heightened demand for products that are both good for health and safe for the environment. It is against this backdrop that L’Oréal is opening a new chapter in R&I by making nature a driving force in creating renewable alternatives to petroleum-based ingredients."