L'Oréal has announced the activation of its long-term license agreement for the creation, development and distribution of luxury beauty products for the Prada. The Prada group owns Prada, Miu Miu, Church's and Car Shoe brands; it produces and distributes luxury leather goods, footwear and apparel manufactured in 22 company-owned industrial sites. It also operates in the food sector with Marchesi 1824, and in the eyewear and fragrance industries under licensing agreements.

 Patrizio Bertelli, CEO of Prada S.p.A.: “L’Oréal is the leading global beauty company. Its position and experience make it the ideal partner for Prada to develop its full potential across a variety of new projects, leverage Prada’s well-established fragrance identity and reach even more audiences around the world.”