L'Oréal has announced the closure of facial cleansing device brand Clarisonic. After over a decade, L'Oréal has made the decision to cease the brand's production from 30 September 2020. The band was the brainchild of Dr Robb Akridge and David Giuliani back in 2001. The pair had previously invented Sonicare Electric Toothbrush. L'Oréal acquired Calrisonic in 2011. 

Laurence Newman CEO of beauty device experts CurrentBody commented on the closure: "From the first sale in professional clinics in the UK to become the leading brand for facial cleansing at home, we have worked with some amazing people at Clarisonic from Seattle to Paris and in doing so have learnt more about sonic cleansing than any other partner."