L’Oréal brings PR for IT Cosmetics in-house & adds to team
Date Posted: Wednesday 1st March 2017
Melanie Green has joined the L’Oréal Luxe Division as Digital Engagement and Communications Manager working across IT Cosmetics. The make-up brand which was developed with leading plastic surgeons and dermatologists launched in the UK early last year. IT Cosmetics was created by Jamie Kern Lima, a former TV news anchor who suffered from a myriad of skin concerns including rosacea, hyper-pigmentation and barely there brows. In July 2016, L'Oréal acquired IT Cosmetics for $1.2 Billion.
Melanie was previously Digital Engagement and Communications Manager across Redken and Pureology within the L’Oréal Professional Products Division.
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IT Cosmetics in 'in-house PR'