Date posted on DIARY directory: Friday 23rd September 2016
L’Oréal Luxe has announced the launch of its personalised Scent Story gifts for Christmas, available exclusively at Boots from 9 November. Hidden within what appears to be a book, and buried beneath the pages of a personalised story, lies a bottle of perfume chosen by the gift buyer, as well as two deluxe beauty or fragrance minis. Customers first choose a fragrance that fits the personality of whom they are purchasing for - YSL Mon Paris (passionate), YSL Black Opium (rock chick), Lancome LA VIE EST BELLE (positive), Giorgio Armani Si (confidence) Giorgio Armani Code Profume (gentleman) and Diesel BAD (bad boy) - and then pop it in its matching storybook gift box. Each fragrance comes with a specially crafted story which is told throughout the pages of the book. The gift can be further personalised with an engraved metal plaque on the cover (available in selected stores).
Contact
Boots in 'beauty, fragrance, grooming & health'
L'Oréal Luxury Products Division in 'in-house PR'
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