L’Oréal Luxe has announced the launch of its personalised Scent Story gifts for Christmas, available exclusively at Boots from 9 November. Hidden within what appears to be a book, and buried beneath the pages of a personalised story, lies a bottle of perfume chosen by the gift buyer, as well as two deluxe beauty or fragrance minis. Customers first choose a fragrance that fits the personality of whom they are purchasing for - YSL Mon Paris (passionate), YSL Black Opium (rock chick), Lancome LA VIE EST BELLE (positive), Giorgio Armani Si (confidence) Giorgio Armani Code Profume (gentleman) and Diesel BAD (bad boy) - and then pop it in its matching storybook gift box. Each fragrance comes with a specially crafted story which is told throughout the pages of the book. The gift can be further personalised with an engraved metal plaque on the cover (available in selected stores).  

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Boots in 'beauty, fragrance, grooming & health'
L'Oréal Luxury Products Division in 'in-house PR'