Date Posted: Monday 17th January 2022
L’Oréal Men Expert has collaborated with esports brand Fnatic as its beauty and personal care partner. The collaboration will see L’Oréal Men Expert’s branding appear on Fnatic’s team jerseys throughout the regular ‘season’ and major esports and gaming championships, including FIFA and the League of Legends World Championship.
The brands will also co-create a #PrepToPlay docu-series, involving Fnatic’s top gaming talents ahead of their biggest moments.