Rochelle Humes has been named the latest Brand Ambassador for L'Oréal Paris. Rochelle made the announcement on Instagram posting: 

"It's incredible that today (8 March), on International Women’s Day, they celebrate 50 years of the famous tagline ‘Because You’re Worth It!'

"Recently I learned the iconic phrase “Because You’re Worth It” was coined in 1971 by Ilon Specht, a 23 year old female copywriter who broke new ground with an ad that was strictly from a woman’s point of view. I love that I’m joining a legacy of women who are and will continue to be worth it, because after all we’re ALL worth it!"