L’Oréal Paris has announced blogger and social influencer Kristina Bazan of Kayture.com as its first ever International e-Spokesperson. The 21 year old was raised between Switzerland and the USA and launched her style blog in 2011. Kristina posts her travel tales and is renowned for her outfit-of-the-day looks and beauty tip posts, gaining millions of followers across her social media accounts. She will co-create exclusive content with the brand and cover all the brand make-up events. As the first E-spokesperson, Kristina Bazan joins the L'Oréal team alongside supermodels Karlie Kloss, Barbara Palvin, Doutzen Kroes and actresses Julianne Moore, Naomi Watts and Blake Lively.

Kristina Bazan, comments: “I feel truly blessed and honored to be become the first e-spoke and join the unbelievable L'Ore´al Paris family. It will enable me to keep striving to empower women and men, and hopefully inspire people to always believe and fight for their dreams, no matter what. We can all become a better version of ourselves if we keep pushing each other further, if we always remind ourselves that nothing is impossible. Life is full of amazing opportunities that simply wait to be unlocked. My wish is to use this new voice, this new amazing role as a Spokesperson to spread a positive message about beauty and make all women around the world feel and know that they are all worth it.”

Contact

L'Oreal Paris in 'in-house PR'
Kristina Bazan in 'media contacts'