L’Oréal Active Skincare Division has unveiled the company’s first ever organically certified brand, Sanoflore, combining the best that nature has to offer with modern scientific rigour. Developed in 1972 in the National Park of Vercors in South-Eastern France, Sanoflore is a pioneer of organic cosmetics. This is a land characterised by its purity, with agriculture in the region free of pesticides for more than 45 years, resulting in botanicals particularly rich in active molecules and antioxidants. The complete range of 19 performance-proven skincare saviours fall into five ranges to nurture and revitalise skin with immediate, visible results. Launching exclusively on 3 July on feelunique.com, prices start from £14.

L’Oréal will manage the brand in-house and V SEEN are the appointed PR agency to help with all PR requests.

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Sanoflore in 'beauty, fragrance, grooming & health'