L’Oréal Group unveiled its latest beauty tech innovation to reinvent the entire hair colouration category. Colorsonic is a lightweight, handheld device that uses an innovative, mess-free process to mix hair colour and apply it evenly, delivering consistent hair colour results for consumers at home, and Coloright, an AI-connected hair colour system for salon stylists that uses Virtual Try-on to project desired shades, and an algorithm that leads to an on-demand, customised hair colour with more than 1,500 custom shades possibilities.

The brand has also revealed another new product, Coloright ahead of CES 2022. Coloright is an AI-connected hair colour system for salon stylists that creates on-demand, customized hair colour. It puts innovation in the hands of professional colourists and customizes salon hair colour experience powered by a patented algorithm to offer more precise colourations.