Louis Vuitton has announced a print and digital campaign showcasing the House’s new B Blossom fine jewellery collection incarnated by five bold talents: Zhong Chu Xi, Indya Moore, Chloë Grace Moretz, Sophie Turner and Signe Veiteberg. Gracious and proud, these Louis Vuitton women wear voluptuous B Blossom pieces as a sign of their independence and a reflection of their femininity.

The emblematic star-shaped flower of the B Blossom collection embodies the Monogram design created by Georges-Louis Vuitton in 1896. For this collection, the motif is reimagined and emboldened in the guise of a stylish, spherical stamp, bridging power with passion. Illuminated by diamonds, the pink and yellow gold range of rings, bracelets and cuffs, earrings, pendants and chain necklaces radiate the iconic flower’s strength for reinvention.