Condé Nast has announced plans for the next phase of LOVE, with Whembley Sewell, editor-in-chief of them., overseeing the brand’s evolution. Launched in February 2009 as a bi-annual publication aimed at ardent fans of style and popular culture, LOVE will broaden its fashion-centric perspective to highlight and celebrate new themes and editorial opportunities that champion identity and inclusion. With this newly expanded focus, operations will move to the U.S. under Whembley, and be supported by a network of contributors and members of the editorial team of them.

In support of this next phase, the them. editorial team will determine LOVE ’s new creative direction and develop the brand’s new social media and video strategy. This effort builds upon the rapid growth and success of them. through a similar social- and community-focused model where audiences have increased by more than 200% over the past year (source: Dash Hudson).

Love’s transition to the U.S.-based team at them. will be effective beginning 25 November.