Date Posted: Wednesday 1st August 2018
Fabric PR has been appointed to handle the UK press and publicity for premium caps brand Lucky Seven. Aimed at the fashion-forward caps market, Lucky Seven has been worn by celebrities including Tom Hardy, Poppy and Cara Delevingne, Idris Elba, Sienna Miller, James McAvoy and David Gandy.
The brand has recently launched a collaboration with Ibiza-born nightclub brand, Pacha, and has a calendar of upcoming collaborations scheduled for AW18 and throughout 2019. Fabric PR will coordinate a 360° publicity strategy including content creation, celebrity and influencer seeding, gifting, events and editorial placement.