PR & Digital Communications Agency, TASK PR has been appointed to manage all UK press, publicity, influencer marketing and media buying for luxury handbag brand ARANYANI. ARANYANI was founded in India and is now opening its first concept store in London this November (21 Bruton St, Mayfair) to coincide with launching its AW22/23 collection. The name ARANYANI means ‘The Goddess of the Forest’ which is synonymous with the brand's focus on sustainable artistry, nature, and quality. AW22 Aranyani collections will also be launching online at aranyani.com from 3 November.