Virgil Abloh and LVMH have announced that LVMH will become the majority investor in Off-White. Following the acquisition, LVMH will own a 60% interest in the trademark, and Mr. Abloh will retain a 40% interest and continue as creative director of the brand, which he founded in 2013.

Mr. Abloh’s partnership with LVMH began in March 2018 when he was appointed the artistic director of Louis Vuitton’s menswear collection. Mr. Abloh will continue in that role at Louis Vuitton.

Virgil Abloh, Chief Creative Director and Founder of Off-White and Men’s Artistic Director at Louis Vuitton, said: “For nearly a decade, we’ve been building Off-White to be a brand designed to empower our generation and challenge the status quo. LVMH brings to the table the additional firepower and scale to accelerate our momentum and evolve Off-White into a truly multi-line luxury brand.” 

New Guards Group will remain an operating partner for Off-White through its licensing agreement with Off-White LLC.

The transaction through which LVMH is investing in Off-White is subject to regulatory approval and is expected to be completed within the next 60 days.