LWPR has announced its new client wins including leading award-winning hairdresser, Paul Falltrick, professional hairdressing cleaning product brand CleanIT! and award-winning hairdressing duo, Jonathan and Nikita Fisher and their salon Palmer Fisher London (pictured).

Leading full-service hair, beauty and wellness PR agency LWPR has been appointed to look after all UK and international PR. These new clients join LWPR’s roster alongside ghd Pro, Great Lengths, Kent Brushes, Hair Gain, Authentic Beauty Concept and Schwarzkopf Professional.

LWPR has also been appointed to handle the PR and launch for organic, eco-friendly, cruelty-free brand My.Organics. Launching in the UK, My.Organics' range of homecare and styling products are formulated with plant-based ingredients and 100% natural essential oils. They are completely free of DEA, SLES, Parabens or chemical preservatives, substances of petrochemical origins and formaldehyde.

LWPR is looking for UK-based influencers who would like to try and review the brand's hero product Angel Potion. This is a leave-in cream with a silky texture, that detangles hair, improves manageability and deeply hydrates without weighing the hair down.